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Bill Bassett
Oct 224 min read
The Importance of Consistency in Marketing and Sales Messaging for Companies Selling to Healthcare Providers
Healthcare providers are more likely to trust brands that consistently communicate their purpose and value proposition across all channels.
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Bill Bassett
Oct 184 min read
Clarity Builds Trust, Increases Leads and Drives Revenue: The Power of Clear Messaging in Business
Companies that master clear and consistent messaging not only earn customer trust but also drive significant revenue growth.
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Bill Bassett
Oct 163 min read
The Importance of Staying Focused on Core Messaging and Value Proposition in Lead Generation
When companies deviate from their primary message, they risk confusing their audience, diluting their brand, and losing credibility
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Bill Bassett
May 132 min read
Selling the Practice Manager is Vital to Your Success!
One little known trick of successfully selling to physician practices is to start with the Practice Manager. Practice managers wield...
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Bill Bassett
Apr 302 min read
Content Marketing Success with Physicians
Content marketing aimed at physicians requires a tailored approach that provides valuable, credible, and relevant information to meet...
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Bill Bassett
Apr 251 min read
"Unlocking Success: The Power of Understanding Your Audience"
Remote patient monitoring (RPM) systems continue to gain wider acceptance and use as a vital approach to optimize care management....
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Bill Bassett
Apr 251 min read
Maximizing Adoption of Your RPM Solution
Part 1: Understanding the Landscape Convincing healthcare providers of the indispensable nature of your Remote Patient Monitoring (RPM)...
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